The scale of China's coffee market has been expanding year by year, showing a rapid growth trend, becoming an important member of the global coffee industry. In 2022, the market size reached approximately 200 billion yuan. This is mainly due to the admiration of young people for coffee and the popularization of coffee culture. The consumption channels of the Chinese coffee market mainly include coffee shops, supermarkets, convenience stores, and online platforms. Among them, coffee shops are the most important consumer places, occupying a large portion of the market share. The coffee market in China has diversified categories, including espresso, instant coffee, coffee beans, and coffee beverages. Among them, espresso and coffee drinks are the most popular categories among consumers; With the upgrading of the national consumption structure, China's beverage industry has shown a good growth trend, with young consumers becoming the main force and seeking novelty, change, and health becoming the new trends in beveragedevelopment. Energy drinks, plant-based dairy products, low alcohol/non-alcoholic beverages and other categories are growing rapidly, and traditional ready to drink tea, fruit juice and other categories are also seeking breakthroughs in innovation.

Enterprise International Exhibition Group is one of the well-known organizers of catering and beverage exhibitions in China, and its Qiyang Beverage Exhibition has been held for eleven sessions. Attracting numerous well-known enterprises to participate. The 2025 Qiyang Beverage Exhibition has been officially upgraded to the Qiyang Coffee Beverage Exhibition. It is scheduled to be held from April 10th to12th, 2025 at the China International Exhibition Center (Shunyi Hall), and will be held concurrently with the 21st Baking Exhibition and the 12th Catering Exhibition. Shunyi Hall's eight major exhibition halls will be opened, with an exhibition area of over 100000 and a professional audience of over 100000, providing an excellent cooperation and trade platform for the domestic and foreign coffee beverage industry.

The 12th Beijing International Coffee Beverage Exhibition (referred to as Qiyang Coffee Beverage Exhibition) has a planned total exhibition area of 14000 square meters, consisting of coffee, beverages, ingredients, desserts, coffee beverage processing and packaging, coffee specialty equipment, franchise and other sections. The exhibition is based on the largest coffee beverage consumption market in northern China as a window, and will also hold international coffee beverage industry forums, barista professional skills competitions, coffee beverage culture festivals and other activities to guide healthy coffee consumption, promoting the sustainable development of the coffee beverage industry